Is the Content Suggestions section under Page Optimization a TF-IDF Analysis?

[brettmandoes]

If you start a campaign in Moz, go to page optimization, enter a URL and keyword, and go to the bottom where it says "Content Suggestions" is that basically do a TF-IDF analysis? I want to make sure I understand how that works. Thanks!

[eli.myers]

Hey Brett,

Those Content Suggestions are there to show you how other sites are linking (and what anchor text they're using) to rank well.

The anchor text is the phrase that site used to link to themselves, so we're suggesting you optimize your content for similar keywords in order to compete in the rankings with those terms.

Check out this great link for more information: https://moz.com/beginners-guide-to-content-marketing/content-ideation

Let me know if you have any other questions and I'll be more than happy to help!

Eli