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    4. Is a short URL path stronger than a long one for an eshop?

    Is a short URL path stronger than a long one for an eshop?

    Technical SEO Issues
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    • kh-priyam
      kh-priyam last edited by

      Hello Moz Fans !

      I'm building an eshop website and reviewing a few competitors website I found something interesting on which I don't have the full answer.

      Will it be better for me to organize the products in sub folder or in the root folder (option 1 or option 2)

      _Competitor link _shop.com/en/2628-buy-key-origin-the-sims-4-seasons/

      Option 1 - Normal organization

      _+ _We can add relevant KW in /products/

      • product url will be one folder deep more
      • home/

      • home/category/ (category page)

      • home/category/subcategory1

      • home/category/subcategory2

      • home/products (this page does not exist really)

      • home/products/product1

      • home/products/product2

      Option 2 - less folders

      _+ _We can add all KW in the link directly

      • it may be less organize for Google
      • home/

      • home/category/ (category page)

      • home/category/subcategory1

      • home/category/subcategory2

      • home/product1 (all product in the direct folders)

      • home/product2

      1 Reply Last reply Reply Quote 0
      • evolvingSEO
        evolvingSEO last edited by

        Hello!

        For product URLs I would go with the "flat" structure and just do shop.com/product-name (Option 2)

        1 Reply Last reply Reply Quote 1
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