How to use Rich Snippets?

[lucywrites]

Hi there!

I have been hearing a lot about Rich Snippets lately but I don't really know how they work. Are they a very important factor to consider for SEO?

I would love to know your thoughts about this.

Thanks!

[elenaglop]

Hi!

There are certainly a lot of benefits in the good use of Rich Snippets. The first one is that you can impact the appearance of your search listings, for example: the presence of the stars in the search listing will tend to draw the human eye and increase the click-through rate for those results.

I would definitely recommend you to use them

[Callahan-Marketing]

They are important and can add some great markup to your site on Google.

I would look into Schema Markup, that is how you can help search engines with your rich snippets.

[Guest]

This post is deleted!

[Christy-Correll]

Hi Lucía, Moz's very own Britney Muller has created a 3-part Whiteboard Friday series about using rich snippets. I think you'd find it really helpful! If you check it out, let us know.

Thanks!

Christy