Why rich snippets have disappeared in Google search results ?

[Laure-Nile]

Hello,

Few weeks ago, we have implemented a snippets strategy in order to increase our ranking for our blog posts. That was successful and our results were showing up in Google. But today, every single snippet has disappeared. We go back to a simple search result, without snippets for us or for our competitors.

It seems that Google has delete rich snippet for specific keywords because for the generic keywords (for exemple "inbound marketing definition" in our case), there is still a snippet result.

Do you know if Google has changed snippets parameters for keywords with low search volume ?

Thank you !