Google mystery: Website ranks inversely proportional in 2 countries for the main keyword. Any ideas or thoughts?

[vtmoz]

Hi all,

Our website ranking for mail keywords is inversely proportional in the 2 countries (US and India). I mean...if the ranking is improved in one country, it drops in other country and vice versa. The graph looks like exactly something triggered and making this happen at Google. I wonder what might be reasons for this? We have been facing this for more than a year and made number of on-site changes, so I presume if it's something to do with backlinks. Any clue or thoughts on this?

Thanks

[Roman-Delcarmen]

Google’s mission is “to organize the world’s information and make it universally accessible and useful”. In other words: to build the perfect search engine that helps people nd what they are looking for. Google always wants to show you the best result for your search query. Google has updated its algorithm numerous times over the years, but their goal remains the same: Google tries to get you the best result.

Google gives you the best results by ranking the most relevant and usable websites, and combating spam. Sites that are only built to make money, or otherwise created purely to rank in order to make money, should not be on top of the search results. Sites that give the user what they searched for should always be on top. Google also rewards sites that give have nice user experience (including for instance sites that load fast).

So Google always keep in mind user behavior and user intents, so probably on specific users and region you fit their needs at least in theory and for the other region you do not fit that need, The other factor is your competition probably you have different competition level so in one country you are the best because there's no better competitor and in another country there are many sites better than you.