Keyword Plan Of Attack

[IcarusSEO]

We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name).

We have narrowed it down to 3 that we want to focus on.

Our plan is to build internal landing pages, external landing pages and beef up our content.  Is that a good strategy to start or are we missing something?

[EGOL]

What are external landing pages?

[IcarusSEO]

So like, if we are targeting  "blue dresses"

An internal page might be ourwebsite.com/blue-dresses

and an external landing page might be

bluedresses.com

It's a page outside our main website.

That's at least what we are calling them

[EGOL]

I wouldn't spend anything on external landing pages.  I'd put everything I got into the main site.

[IcarusSEO]

Well, from our experience, external landing pages are great lead generators. We have about 50 landing pages. They cost us nothing really other than the domain registration (we have them hosted on a vps account).

With 3 of thos pages, they rank 1, 3, 4 on the first page google along with our own website. It's pretty amazing.  Plus, I kind of like making these 1 page landing pages. They are simple but take the right content and stuff to rank. They always have a form so that people can sign up for more information, sample or a catalog.

[EGOL]

Then you should make them all day.

[IcarusSEO]

Maybe I should .24/7.

So, other than sassy one liners, what do you do? I'd love to hear some constructive input. However, If you don't have anything constructive to add, that's okay. I'm sure you're really busy. Super busy.