What is SEO best practice to implement a site logo as an SVG?

[twisme]

What is SEO best practice to implement a site logo as an SVG?
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.

<desc>sitename</desc>
    {{ STUFF }}

There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?

<title>sitename</title>
    {{ STUFF }}

However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:

What is your opinion about this? Thanks in advance.

[donsilvernail]

Hi Twisme,

You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">

Thanks,

Don Silvernail

[seoman10]

As Donald said you don't want your logo as the title.

ALT text is used to describe an image, the impact on SEO is very small these days.

I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.

In this day and age, you need to optimize the user experience, not the search engine.

[Roman-Delcarmen]

As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
lawyers.gif)](http://www.example.com/ "Acme Patent 
Lawyers, Chicago")

Google Official Guide
Using schema.org markup for organization logos

IN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your Schemas

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

[donsilvernail]

Roman,

Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!

Thanks,

Don Silvernail

[Roman-Delcarmen]

This what Google say about it

"Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

Home

Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:

This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."

Source

Using schema.org markup for organization logos

[seoman10]

I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.

You just need to make sure that it works across the different types of browser.

As far as I know, Google doesn't really interpret images as such at the moment.

[Roman-Delcarmen]

As you can see Yoast SEO just follow the official information and guides