Should we use a separate domain for franchise recruitment?

[kimberleymeloserpa]

I represent a franchisor and we have two marketing campaigns: attracting customers to purchase our service; and attracting potential franchisees to purchase our business. We're torn between simply putting franchise-related content on our existing consumer website, or building a completely separate website for franchise recruitment. Building a completely separate site would involve a separate SEO strategy to build domain authority and backlinks... so we're thinking the better strategy would be to simply piggyback off of our already existing consumer website. Any advice?

[Roman-Delcarmen]

In your case there is no right or wrong way. All depends on your strategy and your budget. You can use a subdomain franchise.yourwebsite.com or a categoty yourwebsite.com/franchise in my opinion there's no a big difference.

As example you can check the Amazon's website on the footer you can check a variety of services of amazon that are related with their business but not with store (there is a mix of subdomain and internal pages)

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But as we know, you are not Amazon and your budget is not unlimited
like Amazon's Budget.

On that case, if you have the people to rank a site as soon as posible (Create the content, make a linkbuild, optimize your page) just do it. In the other hand you can use what you already have (website) and make it grow.

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[kimberleymeloserpa]

Thanks for the advice!