Business Services via Index Page or Dedicated Pages?

[SHWorldwide]

We're in the process of building a new website for our Business (B2B Event Services) and we've hit a design snag. Our designer wants to combine all of our business services information (there are six service lines) into a single Index Page titled "Services". Beyond this creating a needlessly long page to scroll through, I'm worried this will negatively impact our ability to SEO for each service line, as we wouldn't have any intention of letting people visit the individual pages from within the site. Our current site features individual pages which, in my opinion, is how we should build our new site.

That being said, I'm completely open to any ideas that will further enhance usability and searchability. Any clarification would be greatly appreciated!

[Cesare.Marchetti]

Absolutely I would strongly suggest to have a page for every single service otherwise on-page optimisation becomes suboptimal. Assuming that your service pages are NOT going to be shallow, i.e. enough unique content.

What you cold do is to use the index page for more **general, broader keywords **that you don't tackle in your service pages. You can or even should link from the index page to the services (not only in the menu) too.