When Should I Ignore Moz's Report Canonical Missing?

[ChristinaRadisic]

I'm dealing with an eCommerce website which has a category, subcategory, products.

Moz is showing all of these and the individual products as missing a canonical.

The site is very thin on content at the moment, but all the pages are clearly different, and I don't see why they need a canonical unless this is some rule that eCommerce sites have to follow.

Should I ignore Moz's missing canonical report?

My understanding is if the product appears in multiple categories, then a canonical should be put in place to the product.

Any advice would be appreciated.

• Christina

[ViviCa1]

Hi Christina. It is generally recommended for all pages to have a canonical. In most cases, these will be self-referential canonicals. I.e. for a product at http://www.website.com/product the canonical should be http://www.website.com/product.

Have a look at this recent article: http://www.thesempost.com/google-recommends-self-referencing-canonicals/

[ChristinaRadisic]

Slap to the forehead!

Of course that makes complete sense.

It's been a very long Monday.

Thanks for your help.

-Christina