Am I accidentally Keyword Stuffing?

[MattStott4]

Hey Guys,

So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page have completely disappeared.  The copy was the only change I have made.

Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there.  For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about.  I'm wondering if there are maybe too many mentions here?

16 repeats of the word PPC and on the page there are 490 words.  Does that feel like too much repetition or am I barking up the wrong tree?

Thanks,

Matt

[Martijn_Scheijbeler]

Hi Matt,

I don't consider this to be an issue. If you would have mentioned it another 16 times it might get close to keyword stuffing. But it's for sure not something that would make your rankings drop like this.

Martijn.

[WebMarkets]

16 times out of 490 words is a 3.2% density, which is right where you want to be. You could actually use it more times. a 3-7% density is good. Also, make sure you have this target keyword synergized in your title, description, and Hs.

I would suggest the change in ranking is a temporary dip, since you changed the copy of the page. Think of your rankings like a stock market. Even the best stocks go up and down. Now that you have entirely new copy, Google is now reorganizing your content in it's index. Should be back up, if not better, soon.

Personally, I see pages with 1500+ words rank well. But then the challenge is user interface and design to allow an easy read.