Spanish United States Vs Puerto Rico Hreflang

[uBreakiFix]

Hey Moz,

So we are trying to figure out weather it is the same if we have Hreflang for "US-ES" vs "US-PR", IF we do "US-PR" for Puerto Rico for its own links we then have to create 3 parts to our site,

• PR Spanish
• PR English
• US Spanish

We looked at Apple as an example and they had a "Latin America" for their Hreflang and labeled everything has either "es-419" is that the same concept as having just "us-es" for Puerto Rico? ( see attached screenshot )

We are trying to figure out what would be more effective and weather or not "US-ES" search results will appear for Puerto Rico also.

PZVwg16

[Igor.Go]

First of all, make sure that language comes first when using hreflang,
us-en / pr-es – bad
en-us / es-pr – good

Here's a hreflang discussion you can address https://moz.com/community/q/correct-hreflang-canonical-implementation-for-multilingual-site

And there also should be a presentation by Fernando Angulo of SEMrush somewhere, I was at a conference where he gave a presentation on this matter, it was very useful, try looking it up.

[uBreakiFix]

Thank you, I will look into this.