Updated Title Tag preference

[AliMac26]

Hi,

This was a topic a couple years ago

https://moz.com/community/q/title-tag-use-comma-pipe-or-colon

I was wondering if there was any update on this as the consensus on this thread seemed to say using a pipe as a separator is best, but in Moz's title tag recommendations it has hyphen and pipe

Primary Keyword - Secondary Keyword | Brand Name

Does anyone know if using a pipe | between the primary keyword and secondary has adverse effects?

Also, does removing the brand name for the sake of length hurt you in any way?

Thanks for the help!

[Alick300]

Hi,

You can use any separator like |, - or comma. No removing brand name doesn't hurt you any way. I would suggest you to use Brand name in hompage, about us and contact us page and you can leave rest of the page due to character count limit.

I'm sharing a latest whiteboard on Title tag by Cyrus @ https://moz.com/blog/title-tag-hacks-whiteboard-friday

Hope this helps.

Thanks