Website of Products by a Brand on a Sub-Domain or a Sub-Directory?

[IM_Learner]

Hi,

We have a brand website under which we plan to develop various apps. We think that putting each website on its own sub-domain would be a good option. E.g. Main website – abc.com; app1 website – app1.abc.com; app2 website – app2.abc.com etc. Would it be the right way to do it or should we put the apps in a sub-directory. E.g. abc.com/app1; abc.com/app2 etc. These apps would either be totally unrelated or may be in future we may provide something so as to enable their integration.

Thanks

[KevinBudzynski]

See Rand's whiteboard on this. In most cases, you will see seo benefits in placing these in a subfolder as search engines retain metrics differently between the two.