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    New Sub-domains or New Directories for 10+ Year Domain?

    Technical SEO Issues
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    • ipllc
      ipllc last edited by

      We've got a one-page, 10+ year old domain that has a 65/100 domain authority that gets about 10k page views a day (I'm happy to share the URL but didn't know if that's permitted).

      The content changes daily (it's a daily bible verse) so most of this question is focused on domain authority, not the content.

      We're getting ready to provide translations of that daily content in 4 languages.  Would it be better to create sub-domains for those translations (same content, different language) or sub-folders?

      Example:

      http://cn.example.com
      http://es.example.com
      http://ru.example.com

      or

      http://example.com/cn
      http://example.com/es
      http://example.com/ru

      We're able to do either but want to pick the one that would give the translated version the most authority both now and moving forward.  (We definitely don't want to penalize the root domain.)

      Thanks in advance for your input.

      1 Reply Last reply Reply Quote 0
      • AdoptionHelp
        AdoptionHelp last edited by

        You should put them in folders in order to pass your domain authority to them. If you put them in subdomains you'll have to start building their domain authority from scratch.

        1 Reply Last reply Reply Quote 1
        • RyanKent
          RyanKent last edited by

          Would it be better to create sub-domains for those translations (same content, different language) or sub-folders?

          You can safely use either method. For the most part it is solely a matter of your preference. Neither choice has a SEO benefit nor disadvantage when compared to the other.

          If it was my site, I would choose to go with the subdomain approach as a means of separating the content. The site structure would be identical other then the prefix. It would be easiest to manage in my opinion.

          But who am I? How about listening to Matt Cutt's opinion 😛

          http://www.mattcutts.com/blog/subdomains-and-subdirectories/

          1 Reply Last reply Reply Quote 0
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