PPC click-through rate by position

[Zoope]

Hey Mozzers,

I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience?

Thanks!

[Hurf]

These articles may give you some insights:

CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/?

A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position

A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data

and:

http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

I hope they help.