Planning an analytical article focused on link building. Do you have any suggestions on what you'd like to see analyzed in a data-backed study?

[ajaypaghdal]

So far, I'm working backwards.

Goal: product a data-rich piece of content that will help other agencies or internal marketing departments explain trends in link building and show the value in it.

Means to gather data: Moz, Ahrefs, manual searching

What is missing right now is the angle. I was thinking about taking 100 high volume keywords in the SaaS/software space, and looking for trends in the sites that rank well with regards to search volumes and number of links etc.

This feels a bit weak to me. Any suggestions?

I'd appreciate any insights so thank you for taking the time!