Value of Keyword Twitter and Facebook accounts

[James77]

This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords)

For Example:

What do you think the value/benifits are of obtaining accounts such as:
http://twitter.com/#!/**keyword**
http://facebook.com/**keyword**

Thanks

[Alex-Harford]

If it gives your brand/keyphrase more exposure on SERPs then why not? Wouldn't it be great if you could rank number 1 and 2 with different websites? I suppose it depends on the competitiveness of the keywords to an extent, so do some research there.