How can I be sure Moz Campaign for blog is working?

[Visier]

I set up a Moz Campaign to track my blog domain (made a separate one for our website) and added in keywords I've optimized our blog posts for. I've spent about 2 months optimizing pages and there's been no change in the numbers I see in the dashboard (specifically Search Visibility and Top National Keywords) and Rankings module. It all basically says either 0 or '--'. I think I've set this campaign up right because the website campaign has been changing and showing different results in the same amount of time.

I'm going to ask the stupid question -- is this because I've set up the blog campaign wrong, my site is blocking Moz from accessing blog data or my SEO efforts simply aren't working?

Please help. I need a sanity check here. Thank so much in advance!

[samantha.chapman]

Hey there - Sam from Moz's Help Team here!

This can be a little hard to pinpoint without looking at your specific campaign, but here goes! We currently only track rankings within the top 50 results, so any URL that is not within the top 50 ranking results for the keyword you are looking at will show the ranking as "--" which means no data.

Our Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:

• Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
• The CTRs are then summed
• This number is then divided by the total number of keywords.

If your Search Visibility score is 0%, that means you have no pages ranking in the top 50 spots in the SERPs.

I hope this helps to clarify! If you'd like us to take a look at your campaign specifically, please shoot over an email to help@moz.com so we can dive in:)

[MikeGracia]

Not really my place to say this... But why not book one of Moz's free onboarding sessions? They'll give you a walk through of all the toolset's features and help you understand the metrics a bit more.

Best of all... it's free!