Should I use a branded url or an exact match, and which branded url?

[KatMouse]

I'm thinking of changing my client's 37 character exact match url because it looks spammy to me and Google says it will be turning the dial down on exact match domains. I still see a lot of value in it however and it is helping this client, albeit very little since he is new in his arena. His goal is to rank for keywords in that url so I hate to lose the benefit of that url. As an example, let's say his url is floridahealthinsurance-quote.com

I'm concerned now because I plan to do some reputable and highly relevant link building and I'm afraid bloggers might hesitate linking to a spammy sounding url.

This client does have a branded url that is short and sweet, something like millerbenefits.net, and that redirects to the long url. Back linkers could link to the short url instead. However, it lands people on the site with the long spammy-sounding url and they may not want to be affiliated with it.

Something like millerbenefitsinsurance.com is available and it does have 2 keywords in it. Should I get that instead?

In short the question is this:
Should I change or keep floridahealthinsurance-quote.com

If I should change it, should I change it to:
millerbenefits.net
millerbenefitsinsurance.com

Thanks for your help!

[mosaicpro]

It's about keeping short and making it sound good & trust worthy.

A suggestion would be millerinsurance.com   you are selling insurance   or another approach would be some idea that could become a brand ex:  myinsurance.com make a brand out of the domain name.

As a guru here at SEOmoz said a domain name is only useful for [exact match] so unless you have floridainsurance.com you have to think the other way what people are searching make a brand out of that and work out seo to reach 1st position for optimized keywords.

millerbenefits.com  - are people searching exactly that? if yes you're going to have a slight advantage but if no it would be the same as   millerinsurance.com where people can remember your site from the first 5 sec on it.