The use of Markup language

[Kilgray]

Hi,

We were thinking of adding markup language to our site. We have been reading about it to understand the actual benefits of doing so (we have seen many brands are not using it, including moz.com).

So I have two questions:

1- Would you recommend using it for our site? www.memoq.com

2- If yes, would it be better to create a snippet of code for our home page as an "organization" and then different snippets for our product pages as "products".

Looking forward to your comments,

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[Martijn_Scheijbeler]

Hi,

Like Kirsten already mentioned, I would definitely go with structured markup. The best thing around these these is JSON-LD to do this so you can separate your structured markup from the rest of the content. In this case I would also re-use the Organization information on your Product pages but also go indeed with the Product Schema. But what you can do as well is make sure that if you have review they're marked up with the Review Schema as well.

Best of luck!

Martijn.

[Kilgray]

Creating the piece for the code for the "Organization" using the tester tool from Google was pretty straightforward, however,  I now have one more question, this time a little more conceptual:

When we started to create the snippet of code for our product, we were thinking of adding items such as "nam", "logo", "description", "url", "offer" (where we would include price), but also "reviews". I am not sure this is the best approach, as I would naturally relate reviews more with hotels, hostels, bars... but no necessarily with translation software. Nonetheless, review for translation software are everywhere, and it is very frequent that translators.

Do you have any advice? Is there any blog or article were I can read more about it?

Thanks,

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[Kilgray]

Hi Kirsten,

I have one last question related to structured data. We have decided to use JSON-LD as it is the preferred form of markup language by Google. Now my question is regarding the standard of the code we are about to insert.

This is a part of the code we have created using Google testers tool:

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[Kilgray]

Yes I have read almost every Google guideline and post about it. I guess I will delete the description from the organization as that text is not found as such in the page.

Thanks for the answer and for the help during these days!!

The Kilgray Team