Very different SERP Results

[JoelMolloy]

Hi there,

I am having some big issues when it comes to getting accurate SERP results for a client http://www.airandice.com.au/

The keyword in question is "air conditioning installation"

Moz is giving me a result of 47

Incognito chrome is giving me anywhere between 8-12. Same when I changed it to Australia search as well.

Firefox is giving me 8. Incognito is >100

Now my workmate who is next to me, same network and setup and he is seeing

Incognito Chrome - 54

Firefox Incognito - 8

And a third computer in the office on a different network is throwing out different results again. This is real confusing as I can't get a clear idea of where this keyword is situated. Results are varying from 8 - >100

Has anyone else seen or had this problem? It  is a 1st for me. I know that keywords fluctuate each time they are searched but this is a huge fluctuation.

[seoman10]

Seems to be getting more and more common, I've especially noticed it over the past few weeks.

Remember that browser plug-ins are still using cookies and localisation information based on previous searches and data.

I had it happened to me last week with a keyword, the first search came up at position 33 I clicked on it to check the link, with a second search a few hours later it came up at position 4, quite a big jump!

I guess that aircon installation is very localised compared to say an e-commerce store, so I guess Google will be working very hard to provide the best result for the customer weighing locally relevant results heavier.

Your safest thing to do is to use a good online system and make sure you set it for the relevant country.  Clearing the cache each time prior to doing a search should also help.