How to Optimise for Shopping Results

[seanmccauley]

We have been having some modest success with Google Shopping results in the UK. However we are yet to understand exactly what makes one brand more likely to rank over another. We need to understand which factors are at play and just how best keywords can be optomised?

[nwinternetmarketing]

It's partially about your feed file. Make sure that it is filled out completely and accurately.

It's also about the user's shopping experience -- reviews, timeliness, complaints, etc.

Unrelated, but on Amazon you don't want to create a massive feed and submit it all at once. I would additionally look at this and relate it to "link velocity" -- "product velocity" if you will -- and be sure to always have a positive slope.