Selecting keywords

anavasis

hello,

i am using google adwords search terms to find keywords, first of all is that a good practice? If it is then i have the below question:

What is most important to take into consideration when thinking of a better keyword:

a) impressions

b) Most conversotions

c) Both in a combination

i want to import that keywords in moz pro to see search visibility is that the right way?

Which keywords are the most important and how can i chase them?

i have to mention here that my adwords account is from 2010 so the data are very much!!

Please be specific in for answer

thanks in advance

DmitriiK

Hi there.

Check out these two whiteboard fridays - it will help you:

MattRoney

Just wanted to recommend this video, too: https://moz.com/academy/keyword-research

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