How come my local keyword is ranking lower than my national keyword?

[EkMoz2016]

How come my local keyword is ranking lower than my national keyword?

[Marcus_Miller]

Hey

Not always easy to answer these questions in general terms.

• Your national keyword indicates how relevant you are for this product / service / widget for non local search queries.
• Your local keywords indicates how relevant you are for this product / service / widget for local search queries.

If you have lots of local competition then you may be stacked behind others that are closer to a given location in the search query (or the user could be closer to the competitor than to you).

Lot of assumptions here. Lot of moving parts as well. Location targeted. Organic or pack results. Location of user conducting the search. Local intent behind these keywords.

Caveat - It is often hard to advise on these issues with all the information but in a very general way like this it is incredibly hard to give truly accurate and insightful guidance.

Hope that helps!
Marcus