“keyword city” nationally vs “keyword” local in city

[kat.halushka]

I'm tracking keyword “keyword city” nationally and “keyword” locally in city. Ranking for these show different position. Considering that we’re working with local businesses or businesses that service only one city and it’s surrounding areas, what would be the best way to set up campaign? Looking for suggestions. Thank you.

[samantha.chapman]

Hi there - Sam from Moz's help team here!

How best to set up a campaign here really depends on your particular needs and SEO strategy and it might be best to get the help of an SEO expert to determine the best path for you to take - however, there's a great explanation with some ideas about the benefits of both geolocated and geomodified keywords in our getting started guide: https://moz.com/help/guides/moz-pro-overview/keyword-rankings/add-and-manage-keywords#how-to

I hope this helps - if you have any other questions please feel free to post them here or to send over an email to help@moz.com!

[kat.halushka]

Thank you Samantha! This was very helpful.