Domain not ranking in Google

[InventusOnline]

https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz

I don't know what to do anymore. Need some advise. What we allready have done the last months:

• made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner
• (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site).
• Checked the robots.txt to see if the website was blocked for Google
• Checked the meta robots to see if the website was blocked for Google
• Disavowed some spammy (old) links which linked to the old domain
• Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site)
• Checked Search consol to see if there manual spam actions (isn't the case)
• Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts)

Please let me know what we can do.

[webtheoria.com]

I have checked the following:

• the home page is indexed in Google
• the page has "index, follow" command
• the home page does not have a canonical tag (Recommended)

Big problem:

Running a check for duplicate content it appears you have an issue with the following website:

http://www.fivestarsbubbelbaden.nl/
the test was performed using copyscape.com (see URL below)

http://copyscape.com/?q=https%3A%2F%2Fwww.buitenspeelgoed.nl

Is there a problem with duplicate content? The thing is that your home page is not appearing even if you google the meta-title of your home page (but the other website fivestar... appears fine in the SERPs).

There is somewhere an issue.. when did you take this website live?

By the way the following data show that your site is very low in terms of off-page Optimisation:

DOMAIN AUTHORITY 22 /100

PAGE AUTHORITY 35 /100

Imagine that your stronger link is from http://www.linkpartners.nl/  which am guessing it can even harm you more that help you at the moment.

You need more quality links from reliable sources, better off-page SEO, and improvements on your on-page strategy, e.g. better use of the "Heading 2" tags (which you don't use), etc.

[InventusOnline]

Thanks for the input. Agree with a lot of advise, but advices like the heading 2 tags is also good but shouldn't be the issue why it's not ranking.

[InventusOnline]

by the way, website went live somewhere in 2015.

[webtheoria.com]

Very true, H2 don't matter.. is just the greater SEO strategy that we are interested in.

[webtheoria.com]

Look at things like:

• How often do you make changes on the website
• how well would you measure the quality of content on the website
• how often do you receive new links or new anything related to inbound marketing
• why is the domain authority so low

Things like the above matter!

[webtheoria.com]

Hello Rick,

If you consider this answered please list the questions which you believe cover your points as answered!