Dynamically populated content

[jgodwin]

We are developing a website for a school that has 19 campuses divided into 8 districts. Ideally, we would like to have one search page that dynamically populates when people search WHILE on the site.  The question is what happens when someone does an organic search, will the search engine populate with the schools in that district.  For instance, if i search on Google "Austin Schools", will the Austin district-that does not have a unique URL- show up in a Google search?  What the generated page looks like is on this link http://imgur.com/stCQcP6\. If yes, any special type of coding we need to add to the backend?

[LauraSultan]

The Austin district won't show up in search results unless it has a unique URL. Will search parameters show in the URL when the visitor submits a search? If so, you can create an XML sitemap with precise URLs (including search parameters) for each district and submit it to Google. Unfortunately, I can also see the potential for duplicate content if more than one URL (different parameters) could be created with the same page content, and I don't see how you could solve the problem with canonical tags if the pages are dynamically generated.  You may be able to use the URL Parameters tool in Google Search Console to exclude duplicates, but that could add even more complexity to the problem.

If you were my client (and we've worked with preschool franchises), I would make sure there was a dedicated landing page for each individual location, regardless of how many there are. A search function is fine for users, but a local landing page with a unique user-friendly URL that can easily be crawled is best for search engines.