Static content VS Dynamic changing content

[DoRM]

We have collected a lot of reviews and we want to use them on our Categories pages.  We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews.  Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed?  We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.

[CleverPhD]

I am going to assume this is a product website that sells widgets within a category.

I think if you just approach this randomly on page loads, this will give you random results.  Why not look at what keywords you are trying to rank on for that category an then pull in reviews that relate to that topic with links to products etc.   What products sell the most in a given category, what products make you the most money?  Focus on reviews from those product pages on your category page and then link to those products as your visitors are most likely to click and then buy from your category page.

I think your focus is too much on tossing around a bunch of content and ranking for the sake of ranking, vs looking at how to make it best work for your company from a revenue perspective.

[DoRM]

We are looking into that. The problem was it was already built and just finished before I got here and what you suggested will be in the plans but not for at least 3 months down the road.

You would suggest keeping the same content though not updating it with fresh reviews?

[CleverPhD]

It all depends.

If you want a freshness indicator on the page, just have the page show the most recent reviews and then update automatically.

If constantly refreshing reviews shows a bunch of junk reviews that do not help the page, rank or get clicks to purchase then revert back to the original content.

You will need to test a bit and see what works for rank, clicks, etc.

Either way, I would link back to the review that the product was based around so that users can click and purchase and also Google can make sense of the where the original review came from to clear up any "duplicate content" type questions.

[DoRM]

No we make sure the reviews are associated with the categories. They are not just random.  Also the reviews are linked back to the associated product.  My question is does it make a difference if we update them daily or just like once a week?