Linkbuilding: Relevancy and Internal Linking

[CuriosityMedia]

Hello,

For linkbuilding, how important is relevancy and how is it calculated by Google? For specific context, we are interested in putting a scholarship campaign on our reference page (www.spanishdict.com/traductor), and were wondering how that will impact relevancy.

Additionally, we were wondering the value of internal linking from one page to another. We want to get more links to our hubpage – Page A (www.spanishdict.com/traductor) but much of this interesting, relevant content lives on our blog page – Page B (ex: www.spanishdict.com/blog/traductor/el-gh-en-ingles/). What is the best way to handle this? Would it suffice to internal link from the blog page (Page B) to the page we actually want to get links to (Page A)? Or should we try to house this content on Page A?

Thanks for your help!

[GlobeRunner]

When it comes to internal linking, I would first worry about the users on your site: if it makes sense for you to link to another page on your site (so they will stay on your site longer), then you should link internally to that other page.

If you're using an internal link structure that has topics and subtopics, then the pages in each subtopic should link to each other and they should link to their main topic.

What's important, though, is to think of the user experience and if it makes sense for you to link to link the scholarship campaign on your reference page then you should do that.

[GastonRiera]

Hi there,

If you're trying to make more relevant some page, as you do some traditional linkbuilding, internal links shuold come too.
As Eric stated, dont create links just looking at the relevance of the page where the link would go, be careful about the visitors, be constructive and creative.

About the content, It would be advisable to create specific content for that targeted page. Even more, some blog posts about that scholarship, with its corresponding internal links. Dont abuse from the blog posts, remember to look after the audience.

Hope it helps.
GR.