Any suggestions why I would rank 1 on google and be on 3rd page for bing/yahoo?

[JemJemCertified]

Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it?

Here are some things I can think of that might affect this but not sure.

1. our sitemap hasn't been updated in months and URL changes have been made

2. Onsite for yahoo and bing is different from google?

3. Bing is just terrible in general?

4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways.

All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms.

Thanks!

[ChrisAshton]

Hi Steven,

To my understanding, Bing and Yahoo are essentially the same thing these days; they're the same engine, so that's good news

I'm always dubious of "complete list of ranking factors" type blog posts, but check out this post from Matthew Woodward. Beyond the intro, most of the top section is quite irrelevant to you here but scroll down and you'll find a bunch of great resources that might highlight something you can do to see you ranking better.

Fixing up that outdated sitemap is going to be a good idea either way. Hope that helps!