My google ranking is coming up but not so much with yahoo and bing. Could someone give me some advice?

[allstatetransmission]

I know that no question is supposed to be a dumb questions so I am going to go for it...

Our keyword ranking on google for one of our companies  capitol collision  is getting better all the time but the same can't be said for yahoo or bing. Could you please offer some advice on how to improve this as well? Thanks

[ShaMenz]

Hi Jeff,

First of all, you are probably already aware of this, but Yahoo search is now powered by Bing, so any change that affects one will also affect the other.

So, there are a few things I would look at if I were you.

1. Duane Forrester from Bing has made it clear that Bing may use the meta keywords tag to identify sites that are attempting to gain rankings by spamming. Danny Sullivan wrote an article on this at Search Engine Land a while ago - The Meta Keywords Tag Lives At Bing And Why Only Spammers Should Use It.

   On checking your source code I see that the meta keywords tag has been fairly heavily keyword stuffed on all pages, so this will not be winning any Brownie points from Bing. If you want to use the tag, then you should limit it to just a few relevant terms (that are actually included in the page text).

2. I have recently seen evidence with sites I am working on that good, basic optimization improvements, paying attention to fundamentals like keyword placement in Titles and improving the usefulness and readability of page content has brought across the board ranking improvements in Yahoo & Bing. Whatever you do with your content, make sure that the language is natural and not keyword stuffed.

   If you are wanting to get a good handle on your on-page optimization, you can use the On-page Keyword Analysis Tool to check your pages. You have access to the same tool from within your Pro campaigns, but in there you need to have already added the keyword you want to check into your campaign keyword list. With the version I have linked to (which you can access through Research Tools in your Pro Dashboard), you can check any URL for any keyword.

3. I also noticed that you have multiple instances of instructions in the head of your pages due to having used  different SEO plugins to edit the site. Bing's crawlers have a reputation for being quite sensitive to errors and code issues, so this is something that I would also clean up if I were you.

You can also find useful information on optimization in the Beginner's Guide to SEO and this video on the SEOmoz Ranking Factors 2011 Pro Webinar. There is also lots of great information amongst the Whiteboard Friday videos and posts in both the Daily SEO Blog and YouMoz.

Hope that helps,

Sha