Product Pages not indexed by Google

[RobbieD91]

We built a website for a jewelry company some years ago, and they've recently asked for a meeting and one of the points on the agenda will be why their products pages have not been indexed.

Example: http://rocks.ie/details/Infinity-Ring/7170/

I've taken a look but I can't see anything obvious that is stopping pages like the above from being indexed. It has a an 'index, follow all' tag along with a canonical tag.

Am I missing something obvious here or is there any clear reason why product pages are not being indexed at all by Google? Any advice would be greatly appreciated.

Update

I was told 'that each of the product pages on the full site have corresponding page on mobile. They are referred to each other via cannonical / alternate tags...could be an angle as to why product pages are not being indexed.'

[DirkC]

My guess would be that it's related to the fact that most of the links are using javascript to get to the detail pages. While Google is able to follow javascript links it's still a risky strategy especially if your product is only accessible via these javascript links (you're never 100% sure if these links are followed)

Even when these pages are accessible via "plain" html links - it could be that the static links are hidden too deep in the site structure (a quick crawl with Screaming Frog that this could be an issue with your site - you have 60%+ of pages at more than 10 clicks of the homepage.

Try to make your site accessible ("degrade gracefully") for users (and bots) that cannot read the javascript links which should solve this issue.

Dirk

[RobbieD91]

Thanks very much for that Dirk.

I'll pass that information on to the web developers.

[RobbieD91]

Update,

"Someone in the office suggested "each of the product pages on the full site have corresponding page on mobile.

They are referred to each other via cannonical / alternate tags..."That could be an potential angle although I don't know much about it.

[DirkC]

I doubt that this would be causing the issue - as far as I can see the way the tags are implemented is according to the Google 'standards' - check: https://developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls?hl=en . If I do the mobile friendly test - it's confirming that the page is mobile friendly so Google is reading the tags correctly.

Dirk