Multiple Anchor text Links to 1 Page

[NSJ78]

Hi,

Currently we have this page on our site - http://www.highstreetvouchers.com/gift-vouchers/gift-vouchers-cards.jsp

It contains both "Gift Vouchers " & "Gift Cards" content which are 2 keywords we are targeting for.  Currently the top nav link anchor is "Gift Vouchers & Gift Cards"

If we were to change the top nav to be "Gift Vouchers" & "Gift Cards" as different tabs, both linking to the same page, what might be the SEO consequences?

thanks

[RyanKent]

There is no SEO benefit to have multiple internal links on a single page which have the same target page.

When Google crawls your site, they will take the first link they find and associate the anchor text they find with that link. Any other links to the same page would be disregarded.

If we were to change the top nav to be "Gift Vouchers" & "Gift Cards" as different tabs, both linking to the same page, what might be the SEO consequences?

Presently the value of your link's weight is given to the phrase "Gift Vouchers & Gift Cards". If you make the split and Google sees the "Gift Cards" link first, then your page will be seen as more relevant to "Gift Cards" and less relevant to "Gift Vouchers".