Does Moz's keyword tool pull data from your IP address?

[ReviveMedia]

Does anyone know how Moz's keyword tool pulls their keyword ranks? Do they take it based off of the IP (history and cookies) that is being used? I am trying to find a way to collect keyword data that is neutral and not based off of my previous searches, etc. TIA

[JordanRailsback]

Hiya!

With respect to locations for rankings, there are 3 things I wanted to touch on. First, when collecting your rankings, Moz makes no assumptions whatsoever about your physical location. The location information that we use is specified by the campaign settings that you enter, whether that comes in the form of the country-specific search engines that you're tracking within your campaign settings or the locations that you've specifically assigned to keywords for local tracking.

As far as these national keywords go, Moz is querying the search engine in a process that completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.

For local keywords, I can't speak to the exact method that we utilize to represent local searches, but I can say that (at least for Google) we no longer utilize cookies to make location-specific determinations.

I hope this helps to explain!