Moz Keyword Tool Monthly Volume

[fictionarts]

Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10.

Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?

[Igor.Go]

Google shows you the grouped volume. Which means it takes all variations of your keywords, combines their search volumes and shows you which bracket that volume falls into.

Short version: Keyword Planner is s**t when it comes to checking search volumes.

Ungrouped search volume for your keyword is 140 according to Serpstat and Semrush. http://i.imgur.com/Ke6nVqG.jpg

Moz is using clickstream data to calculate the search volume, which means they have actual data on millions of users and their searches and can calculate the number based on this data.

So, Moz data is way more accurate than what you see in Keyword Planner.

[fictionarts]

Thank you for the good answer. It's much appreciated.

[haywardz1]

I'm embarrassed to ask this question: are the volume numbers displayed in the thousands? (e.g., when a monthly volume shows 11-50, does that actually 11 to 50 people)? I believe the answer is "no," but want to make sure.

[Igor.Go]

No, it's not in thousands, if you see 11 – 50 it means that there were less than 50 searches with this keywords last month in your chosen region.