Some changes to how we measure Tweet Verticals on SERPs

[jon.white]

Hello all!

One of the biggest challenges we face here at Moz is keeping up with Google's ever-changing SERP features whilst maintaining minimal impact on customer data.  However sometimes this is inevitable for us to be able to stay relevant.  We are deploying a change today that will have an effect on rankings for some campaigns.

As of today, we will now track tweets as verticals instead of organic ranking positions.  This will affect around 7% of SERPs.

I have attached an image that shows how tweets look when integrated into the SERP.  In this example, prior to today, we would have measured https://twitter.com/Moz as the second organic ranking position and https://www.facebook.com/moz/ as the third organic ranking position.  After today, we will measure https://twitter.com/Moz as a Tweet SERP feature, and https://www.facebook.com/moz/ as the second organic ranking position.  The Tweet SERP feature will appear in our tools soon.

We expect this to have a pretty low impact on a campaign's Search Visibility score (~ 0.1% on average) but we wanted to call this out as it will manifest as a page 1 ranking change for those keywords.

Any feedback or questions please reply below! Or contact the help team!

Thanks,

Jon

twitter-serp.png

[TimHolmes]

Cheers for the heads up. To be fair it does make sense to have it as a seperate element, much like the knowledge graph panel which despite being in prime location is not really part of the serps. Cheers for this and will look forward to the new tweet serp feature coming soon.