To Pop Up or to not....

[The-Present-Finder]

Hi, our site is bringing in a lot of organic traffic and we want to convert more of these into leads and transactions. One way that we could do it is by pop ups to show after someone has interacted with the site.

Can anyone suggest a reputable company that allows us to edit the functionality, capture email addresses, test and change the look of the pop ups?

[CleverPhD]

I would find a solution to use a popup or slide out or whatever that is hosted on your own server. That way you do not have an external call to another website that could potentially slow down the rendering of your web page and therefore negatively impact your organic SEO.

[Toddfoster]

Hello,

There is a great article I read some time ago that probably plays into your wheelhouse based on your question. Find it here:

http://blog.crazyegg.com/2014/08/18/opt-pop-ups/

Neil Patel and a gentleman named George Mathew really did their homework on this list of pop-up options. You should take a look and see what kind of tactics you intend to employ on your site and see if the services offered might help.

Some numbers that were featured in the article are pretty astounding - pop-ups get such a bad rep, but it seems that they are conversion machines.

You can always go the route of performing your own work to create pop-ups, but I would still read the article to get some ideas before beginning.

Cheers and best of luck!

Rob

[CleverPhD]

Agree 100%.   I should have mentioned.  We use a slide out on our site and it is pretty effective.  We did AB testing to look at the best verbiage on the slide out and we also did some user testing to see the best timing for when and how to slide out.