Launching large content project - date-stamp question

[Vacatia_SEO]

Hello mozzers!

So my company is about to launch a large scale content project with over 100 pieces of newly published content. I'm being asked what the date-stamp for each article should be.

Two questions:
1- Does it hurt article's SEO juice to have a lot of content with the same "published on" date?
2- I have the ability to manually update each articles date stamp. Is there a recommended best practice?

p.s. Google has not crawled any of these pages yet.

[UmarKhan]

Hey Eric,

Will these 100 pieces publish on one domain? or you have multiple ones for this?

Whenever a new blog launch, it's recommended to have some posts ready for the users to easily navigate around and gives them the impression that, though the blog is new but it has some great rich content. SEO metrics come later for me in this case..

I really do not think to publish this large quantity of posts in a same day is a good idea.. I know you can change the publishing date from the CMS but for the end users and search engines it will look very unnatural.

I'd recommend you to publish 3-4 posts (max) everyday and share across all the channels to increase the crawling and indexing.

Hope this helps!

Umar

[MoosaHemani]

In my opinion, there should be no problem with you publish multiple articles on the same date but technically it is impossible to do justice to all the content pieces when published on the same date. If I would be at your place, I prefer to go with the calendar. I would prefer to create the calendar based on the team members I have.

If I will have two to three members in my outreaching and content promotion team, I would prefer not to publish more than two articles per day.

Once the content piece will be launched I will ask my team members to start the promotion activities which include outreach to like-minded people, social bookmarking, link outreach and more.

This will also depends upon the website popularity, if you have a website like Search Engine Journal where people do expect more than 2 to 3 articles a day I will go ahead and follow the trend but if not then I will start a slow and move accordingly based on how much traffic I am receiving on each content piece.

The best idea is to see how popular you are within the community, what your readers are expecting and act accordingly.

Hope this helps!

[Vacatia_SEO]

Thanks for the responses.

All content will live on the same domain.

So we're releasing this product in BETA and are waiting to let Google know about it until all the bugs are out. About 50% of the content will have the same date, while the other 50% was published sporadically over the last year, all with different date stamps. Unfortunately, we need to launch all this content at once because the project relies on us being comprehensive. It'll look thin if we don't include everything we created.

Of course, as we move forward and add content, we will definitely employ a calendar of 2-3 articles a week and date stamps will reflect that schedule. There will never be a big content dump like this again.

As for promotion, we have a schedule for all this new content so we are spreading our outreach out over time.

So in a nutshell, it sounds like it won't hurt me (or help me) to have a bulk of our content reflect the same date stamp.