Sharing/hosting of content questions...

[Carl287]

I just wanted to get opinion on some of the fundamentals and semantics of optimisation and content generation/distribution - your thoughts and opinions are welcome.

OK, for example, lets assume (for illustration purposes) that I have a site - www.examplegolfer.com aimed at golfers with golf related content. The keywords I would like to optimise for are:

golf balls

golf tees

lowering your golf handicap

drive a golf ball further

Now, I'm going to be creating informative, useful content (infographics, articles, how to guides, video demonstrations etc) centred around these topics/keywords, which hopefully our audience/prospects will find useful and bookmark, share and monition our site/brand on the web, increasing (over time) our position of these terms/keywords in the SERP's.

Now, once I've researched and created my content piece, where should I place it? Let's assume it's an infographic - should this be hosted on an infographic sharing site (such as Visually) or on my site, or both?

If it's hosted or embedded on my site, should this be in a blog or on the page I'm optimising for (and I've generated my keyword around)?

For example, if my infographic is around golf balls, should this be embedded on the page www.examplegolfer.com/golf-balls (the page I'm trying to optimise) and if so, and it's also placed elsewhere around the internet (i.e on Visually for example), this could technically be seen as duplicated content as the infographic is on my site and on Visually (for example)?

How does everyone else share/distribute/host their created content in various locations whilst avoiding the duplicated content issue? Or have I missed something?

Also, how important is it to include my keyword (golf balls) in the pieces' title or anchor text? Or indeed within the piece itself?

One final question - should the content by authoured/shared as the brand/company or an individual (spokesperson if you like) on behalf of the company (i.e. John Smith)?

I'm all for creating great, interesting, useful content for my audience, however I want to ensure we're getting the most out of it as researching influencers, researching the piece and creating it and distributing it isn't a quick or easy job (as we all know!).

Thoughts and comments welcome.

Thanks!

[Carl287]

Anyone comment on the above? Looking for opinions and advice please.

Thanks!

[EGOL]

I honestly think that you didn't get replies for two reasons....

1. There were really many questions in your post and people didn't want to respond because they felt that they would need to address all of them.. or several of them.

2. Every question that you asked has been featured in at least one WhiteBoard Friday program and multiple posts on the Moz blog and numerous other locations on Moz.

So, what should you do?

I would try breaking your request into two or three very specific questions.  Those usually receive better attention and more specific advice.  Also, if you use search you will find a fantastic amount of content about the subjects in your questions.

[Carl287]

Hi,

All good points I hadn't considered. I'll try just that.

Thanks