Content discovery networks legal ?

[bsharath]

Content discovery networks legal ?

I heard about Outbrain is it Ok in eyes of Google to get traffic from these sites and pages that have adsense?

Thank you

[PatrickDelehanty]

Hi there

Yes, these content distribution opportunities are fine in the eyes of Google - Outbrain actually has pretty strict guidelines to use their service, so they do a good job of keeping spam out of their networks and features. Remember, most of these links go through 302 redirects or nofollow tags before actually getting to your content, and sometimes it's drawn from a widget, meaning the link does not appear in the source code of the page.

While I have a hard time attaching any real SEO value to these types of opportunities, I do find brand awareness and engagement value in them, because users click through (create a good headline), read the content and potentially read my other content (if it's easy for them to find). If they enjoy it, they can keep track of more content I am putting out and so on so forth. Keep in mind, this is "ideal", but the reason you use services like this is to get momentum for your content and hope someone likes it enough to share and build brand equity.

Hope this helps! Good luck!