Product Videos and SEO

[RevCom]

We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well.

I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure.

Should I just add each video as a video custom post type?

Should I have each video posted with a transcript?

Or should I post each video with sub background text of the video?

We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward.

Thank you.

[UmarKhan]

Hey Sean,

I'd suggest you to go with option 2 and 3 i.e. add videos with a transcript and the the summary of that video. I believe by adding the content, you can target your pages with the specific and long-tail queries. Similar like Rand does on his White Board Friday series.

Though it will take sometime but the results will be great. After posting, promote them on all your channels and start attracting new backilnks.  I'm damn sure this strategy will gonna work out really well.

Hope this helps!

[RevCom]

Thank you for your insight. Rebuilding all the content in the blog has been time consuming. The blog was originally dealt with like a blog and we are moving away from that with structure and content that will be helpful to the consumer and rank. I plan on having a company transcribe all the videos for us at this point.

Once again, thank you for the help.