What are some effective ways to take up SERP real estate?

[reegs]

Hey Guys,

I was wondering if you've seen or practiced some effective ways to take up real estate in the SERPS.  Ideally I'd like to see more results from my own domain although I realize that G seems to only display 3 for any single domain.  I'm looking for creative ways to take up more real estate other than subdomains.

I recently saw a municipal website with 4 results (1 being a PDF) which suprised me.

I have a couple in my head but what's worked best for you?

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[wissamdandan]

I think your talking about indented listings.

• Rand did a whiteboard friday about it (ref. http://www.seomoz.org/blog/draft-whiteboard-friday-getting-indented-listings)

[StalkerB]

2 sides to this, 1. Protecting brand and 2. Just want more results for a keyword.

With regards protecting brand, using other sites worked best for me.

Putting YouTube content on mydomain.tv, putting company info on a .info, creating my own affiliate sites with brand name in the URL. A few of these and you can control the first page for your brand quite easily.

Also with language Googles assigning a folder to a language in WMT and building links from those language sites into it seems to give me an easy 1-2 with /county/ first and plain dot com second.

For getting more results in on a specific keyword, yes pdfs or other media types (either youtube videos or host my own and make a video sitemap). If you can get into Google News (depends what kind of site you have) that's good. Plus getting a few Twitter accounts to tweet about the keyword can get you to show up.

Both ideas kind of overlap but I find the domains provides more stable control where as the other media varies wildy by search.