National or local tracking of keywords

[peterpumkineater]

I manage an account with +20 locations and have used the default National tracking on keywords, but realized that we might see higher rankings if I choose local tracking.

If any of you have any experience in this, please tell the world!

[PatrickDelehanty]

Hi Peter

I personally love local tracking - especially for clients I have that tend to serve certain cities or areas, and don't compete nationally in their industry. If you find some of your clients or websites aren't meant to rank and perform nationally, then I highly suggest focusing on local SERP performance. Just keep in mind that adding local keywords to track also takes away spots from your overall allotted keywords you can track in your campaigns - just be mindful!

You can learn more here from Moz.

Hope this helps! Good luck!