Campaign Tagging (Medium) for Paid Social

[SDLOnlineChannel]

If we tag our paid social links with medium=cpc, will that traffic and conversions rollup under social or paid search in the channel reports?

The other option we're considering is tagging with medium=social.

Thanks,
Greg

[Alick300]

Hi,

Medium = What broad marketing channels are you using?

In your case if you select medium = cpc traffic & conversion will roll up under paid search.

Yes you are right medium should be social in your case.

Hope this helps

Thanks

[SDLOnlineChannel]

Yes, thanks. We've also alked to a few campaign managers that work for agencies doing B2B (which is what we are), and we've decided to tag those links with medium=display. These would be for the ads appearing in the right column of most social sites (not the sponsored ones in newsfeeds).