Magento Store Using Z-Blocks - Impact on SEO?

[CarlWint]

Hi Guys,

I have a question relating to Z-Blocks in Magento.

Our Magento store uses a lot of Z-Blocks, these are bits of content that are switched off and on depending on a customer’s user group. This allows us to target different offers and content to new customers (not logged in) and existing customers (logged in).

Does anyone have any experience in how this impacts SEO?

Thanks in advance!

[LynnPatchett]

Hi Carl,

Google will be seeing the non logged in version of whatever content you provide when it crawls the site so as long as whatever that content is is consistent with your SEO aims then there is no negative impact. If you are worried about google thinking you are hiding content in some sneaky way for example - this is not an issue since google will be seeing the standard non logged in content consistently.