Over Optimization and how to fix it

[Charles_Murdock]

Hey Y'all,

I had a question about over-optimization. So if I'm targeting "Social Security Lawyer Allen, TX" on the home page, then "SSDI Lawyer Allen, TX," on another page, could that be hurting my efforts on Google?

Should I remove all of the efforts targeted toward Allen, TX on the other page, or should I maybe target like a different city?

[Alick300]

Hi,

No IMO Its absolutely fine you can target different keywords on different pages .That is not called Over Optimization.Please feel free to ask if you have any follow up question.

Thanks

[RMATVMC]

There are no issues with targeting two different keywords to two different pages on your site. However in this case it seems to me that they are so closely related even synonymous, that targeting two different pages with what essentially is the same search intent but with a different keyprhase that you might have better luck only optimizing one page. That way any link equity is being directed towards one page rather than split between two. All on-page content would be completely unique rather than closely related to the other page, internal links would all be directed to one landing page etc....

From a user perspective I would think that when using either search they are looking for the same thing which is a Lawyer in Allen Texas who specializes in Social Security Disability. IMO I would optimize one page to meet both searches and then 301 redirect the other page to it.

[Charles_Murdock]

Could I try to target a different city for the landing page in question? Do you forsee that causing any issues?

Thanks!

[TheWebMastercom]

There is a new Doorway pages algorithm coming that could potentially catch this kind of optimization out.  Unfortunately, until it is released  it is difficult to say how severe it will be.

You can read more here:

http://googlewebmastercentral.blogspot.co.uk/2015/03/an-update-on-doorway-pages.html

http://www.blackhatworld.com/blackhat-seo/black-hat-seo/747671-google-going-change-ranking-algorithm-doorway-pages-their-primary-target.html#post7736191

https://www.besthostnews.com/google-updates-doorway-pages-algorithm-march-2014/