Can someone evaluate this page so I can continue adding others?

[speedbird1229]

Hi,

I am adding a bunch of similar category stickers and I am not looking into that good SEO for these since there will be hundreds of them coming but I just want to include the relevant keywords that people perhaps use in the Google image search to take them to our site. They are all related to JDM (Japanese Domestic Motors) so I decided to include JDM at the end of all the SEO titles. I am writing totally different short descriptions for all of these stickers and the Related Products are changing as well. I just want to achieve something like Amazon or eBay listings do - not the perfect SEO since I cannot spend too much time with each sticker optimizing it but I don't want to NOINDEX, FOLLOW them either - hence the different related products for all items and also unique short descriptions. If you check one of the pages: http://www.redrockdecals.com/rising-sun-wakaba-leaf-sticker-red-black-jdm

Do you think I should be in the safe side so I don't hurt my overall SEO? Thanks!!

[RyanPurkey]

The page looks fine, but people run into NOINDEX - FOLLOW considerations when their pages aren't only similar to other pages on their domain, but similar to other pages in the rest of the Index. As their domain gains strength overall their able to see more of their similar product pages get indexed, especially if they grow in unique content over time as well: reviews, videos, photos from the product in use, etc.

[speedbird1229]

Thank you so much, Ryan. Very helpful. But if I have products with similar descriptions or some even with exactly the same descriptions, just the titles and images being different, will Google de-rank our overall website or more likely simply avoid listing the duplicates?

As far as I have understood, it's useful to add different Related Products and Upsell items to the similar products just to make the HTML code more different and unique even if the descriptions are the same... Ofcourse customer reviews would also help a bunch. Isn't this how Amazon products and eBay items with very short and not that unique descriptions still get listed in Google?

[RyanPurkey]

You'll be able to answer the first question via GWT.  Compare your sitemap submitted page count to the number of pages Google says it has placed in its index.  The larger percentage gap of pages submitted to indexed is an indicator that the pages are simply not being listed. The related products and up sell items is another way to make your pages more unique as well.

If you start not ranking for your branded search then that would be an indicator that of a general de-rank. Something like that though is much more common for sites with spammy links.

Amazon and eBay get listed in Google because they are massively represented on the internet.  One of Google's short-hand ways of describing ranking is placing sites in order of the likelihood that someone would encounter them just clicking and surfing through the internet.  Trying to break down how Amazon and eBay get indexed to the level of on page elements doesn't really apply.  Those companies are determining their design elements purely on UX and sales.

[speedbird1229]

Thanks so much. Our DA in Moz is currently just 20. GWT shows that exactly 1000 pages have been submitted via sitemap and 853 of these are indexed. I do have some NOINDEX, FOLLOW items as well so perhaps those are increasing the gap as well. How does this number sound? Not that bad I guess?

At the moment it seems like I shouldn't use NOINDEX even though the descriptions might be similar. I should rather use Related Products and try to get more reviews instead.

There must be a way to increase DA of our domain since we have like 1000 products. I guess something else is stopping our site from becoming better ranked. Perhaps it's the lack of reviews and more unique pages meaning related products as well....?

[RyanPurkey]

Ya, a 15% non-indexed rate is not bad. There was a Q&A here earlier that was looking at similar things: http://moz.com/community/q/some-urls-in-the-sitemap-not-indexed. That should help ease your mind!

DA isn't a function of how many pages your site has, but how many other credible sites link to your site: http://moz.com/learn/seo/domain-authority.  Cheers!