Do no follow links have any seo value at all?

[Ron10]

I saw some test results of no follow links from some years back and it seemed to indicate that Google still counts the anchor text in no follow links provided the page is already indexed and has do follow links pointing to it.  The test results seemed to indicate that Google does count the links and uses the anchor text to cause the page to rank higher in the serps for those key words.  any truth to this?  If i don't expect any traffic whatsoever from a no follow link should i not build it?

Take care,

Ron

[brycebertola]

Google says they don't count nofollowed links, but of course they say a lot of things. If it's a link you really expect absolutely zero traffic from, don't waste the time working for it. That being said, if you're building links that will never drive traffic, maybe you should rethink your link strategy.

[Dan-Petrovic]

In a natural link profile there will be both followed and nofollowed links, if you only ever get dofollow links and your link profile is big - it will certainly look unnatural. I like nofollow links which come from great places, especially if they mention my brand (citation) or bring traffic and recognition.

[seonexgen]

I've been doing link building from last 2 + years & on my experience nofollow links carry very little SEO value. For many clients I've been giving high quality dofollow links and working fine in Google for boosting rank. According to Matt Cutts of Google, Google doesn't count nofollow back links, even I experimented about it by giving relevant nofollow back links to one site for few days and check very little development in ranking but once I added some PR5+ dofollow back links for that site, the rank start boosting quickly. Even I'm running some campaigns here in SEOMOZ.... I've found that sites having high value of ratio of dofollow to nofollow are ranking top. In this SEO world, I've found that many SEO experts are telling that mixing up of dofollow & nofollow back links look natural to search engines, that's true but the bitter truth is dofollow back link has much more SEO value than that of nofollow back link, especially for Google.

[webbroi]

Why does the SEO moz linkscape value some nofollow links at the top?

[juliemarg]

I went to one of Rand's lectures last summer, and he said that one indicator of spammy websites is that they have zero or low numbers of no follow. He said you must get some no follow links from indexed pages if you want to rank for competitive phrases.

[Futura]

Yes Bijaya,

You are right! I have also experienced the same.

Best,
Teginder

[Futura]

But his actual mind never allow you to build links from websites having zero value.

Teginder