Can I add the Adwords conversion tracker inside a button instead of a thank you page?

[zpm2014]

TIA!

[Hutch42]

Yes you can, make sure that you don't just add it into the button but you use an onclick command to call a script that will run and place the code onto the page.  Be careful because if you do it this way it will send a conversion on the button click even if it does not lead to the proper conversion (such as if you placed it on a form submit button but the user had not completely filled out the form).

[JasmineA]

I'm not sure about the specifics around using the AdWords code for this (you may need additional code to tell the conversion tracker t, but here's the way I'm most familiar going about it: you will need to make the button click a goal in Analytics then port it over to AdWords.

[zpm2014]

Hi Jasmine,

How do you do this?

[JasmineA]

First you will need to create an event.

You may need to wait until this event is populating in GA to continue, but then you will need to go to the Admin panel of GA and create a Goal. Select the option for Event here and add in your goal's details.

Assuming GA & AdWords are linked: Once your goal is registering in GA, it will appear in the "Import Conversion from Analytics" tab in Tools > Conversions and that will allow you to bid against it as a conversion.

[zpm2014]

Hi Hutch42,

Here's what we did.

What do you think? We haven't implemented this yet. It's still in planning stage.

Resource: http://stackoverflow.com/questions/2082129/how-to-track-a-google-adwords-conversion-onclick